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This web page celebritygetaways.com states the following, "Hawaii Luxury Travel Agency for Celebrities." We saw that the website also said " Hawaii luxury travel agency concierge service." It also said " Vacation villas, islands, castles, hotels, estates, yachts, and homes owned, built, designed by celebrities or MovieTV locations. Jets, Helicopters and other charters. This is a unique travel opportunity - to touch a star, a hero, a legend, via their personal sites of beauty, power, escape, solitude or gathering. Now, we invite you to discover why, on your fascinating journey to ." The header had celebrity as the highest ranking optimized keyword. It is followed by getaways, international, and hawaii which isn't as ranked as highly as celebrity. The next words celebritygetaways.com used was travel. agency was included but might not be seen by search engines.